Ice-cream sales soar as Britons continue their love affair with cool

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Vegan, low-calorie and wild colours help sales but traditional favourites still rule

Upmarket gelato and indulgent new vegan flavours are among this summer’s hottest ice-cream trends as consumers seek out more artisanal and healthier versions – but don’t worry; there’s still plenty of room in the freezer for childhood favourites like Fab lollies.

Last week’s high temperatures boosted ice-cream sales in the UK, but they were up 3% over the past year anyway as Britons increasingly eat ice-cream throughout the winter as well as in summer. The arrival of major new low-calorie brands such as Halo Top as well as a growing number of niche brands such as Sambazon – which claimed a first with its scoopable açaí berry puree this year – and luxury gelato brand Remeo Gelato are fuelling interest in a market worth £1.1bn a year.

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