Return of the jelly shoe sparks concerns for environment

Campaigners say PVC used in footwear is made from fossil fuels and is difficult to recycle

The footwear equivalent of Crayola crayons and lunchboxes, the jelly shoe is back for the summer. But with most of the shoe made from PVC, it might seem an odd trend for our plastic-anxious times.

Online searches for jelly sandals have significantly increased since April on global fashion search platform Lyst. The 82% month-on-month increase comes after the sandals dominated the season’s catwalks. At Alexa Chung they came elevated with jewels, while at Simone Rocha jelly sliders were decorated with feathers. There are plenty of high street versions available from Asos to Next and New Look, where prices start at around £6.

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